Today, Dame Helen Mirren hosted the launch of a new, nationwide initiative from The Prince’s Trust and L’Oréal Paris to help 10,000 young people across the UK turn ‘self-doubt’ into ‘self–worth’ in response to new research which says 1 in 3 young people in the UK do not believe in themselves*.

Today’s event launched the three-year collaboration between The Prince’s Trust and L’Oréal Paris which will facilitate a new confidence training programme, delivered in 18 dedicated spaces in Prince’s Trust centres around the UK, and available online.

During the event, Dame Helen and several other L’Oréal Paris ambassadors, including Amena Khan, Jada Sezer and Marcus Butler, spent time speaking to and advising local young people about how they can boost - and harness - their own self-confidence. 

Speaking at the event, Dame Helen said:

“Self-confidence is a life-long battle, affecting people young and old. It’s for this reason that I am so happy to be here today. This partnership between L’Oréal Paris and The Prince’s Trust is a perfect marriage. The Prince’s Trust has a long history of helping young people, and I have been proud to support its work for many years. I also admire L’Oréal Paris for its constant work to re-look at and understand what beauty means.

“In my own experience, a sense of humour is essential to helping you through times of self-doubt or low confidence, as are your mates. Nowadays, I think social media is affecting people’s confidence, but we need to remember that the essence of being human has not changed. We need to hold on to that fact.”    


For further information on the partnership, please contact:

 The Prince’s Trust:

Pete Stilwell, Senior Head of Communications, The Prince’s Trust:

E: T: 020 7543 1318

 L’Oréal UK & Ireland:

Cecilia Coonan, Interim Head of Corporate Affairs, L’Oréal UK & Ireland:

E: T: 020 8762 4849

 About the research:

*A sample of 2,215 16-25 year olds took part in an online survey, conducted by YouGov on behalf of The Prince’s Trust between the 3rd and 28th of November 2016. The figures have been weighted and are representative of 16-25 year olds in the UK.

About the “All Worth It” Programme: The ‘All Worth It’ sessions combine group activities, opportunities, experiences, outdoor learning and one-to-one support to help young people gain the personal, social and life skills needed to stabilise their circumstances. For more information on the programme visit

 About L’Oréal Paris:

For most, the name “L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m

Worth It.”— the concept behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman – or man - embrace their unique beauty while reinforcing their innate sense of self-worth.

As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to its

advancement in technology, innovation and research, providing ground breaking, high-quality products for women, men, and children of all ages and ethnicities. L’Oréal Paris UK is notably dedicated to celebrating diversity within beauty and in 2017 is evolving its iconic phrase into a more inclusive; “Because we are all worth it”.

Find us on Facebook facebook/LOrealParisUK Twitter @LOrealParisUK  Instagram @lorealmakeup

 About The Trust:

Youth charity The Prince’s Trust helps disadvantaged young people to get their lives on track. Founded by HRH The Prince of Wales in 1976, the charity has supported 13 to 30 year-olds who are unemployed and those struggling at school and at risk of exclusion for over 40 years.

 Many of the young people helped by The Prince’s Trust are in or leaving care, facing issues such as homelessness or mental health problems, or they have been in trouble with the law. The Trust’s programmes give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training.

 Further information about The Prince’s Trust is available at or on 0800 842 842.

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